One of the best things about being a business owner is the freedom to choose your own path.
But sometimes we lose site of this.
I was reminded of this a few weeks ago – a great client, who’d always impressed me with boundless positive energy, had seemed off his game the last few times we’d spoken.
I knew he’d started a family relatively recently, so it was easy to assume that sleepless nights on top of the general pressures of building a business was taking a toll.
But I’m glad I decided to check my assumption, because it was wrong. After a bit of gentle probing it was clear that what was actually going on was a more fundamental shift in his risk preference.
After spending a bit of time looking at his personal / family finances, as well as his business, we were able to plot a new course.
This one still get’s him the business he wants. It may take a bit longer, but he gets there in a way that suits him better now.
I help tech entrepreneurs build more profitable and strategic businesses so they can scale smarter | Virtual CFO and Founder of Oxwich Accountancy